National Lead-Influencer Engagement at Aditya Birla Group

National Lead-Influencer Engagement ### Job Purpose Plan, develop and nurture influencer community Pan-India to generate long term business relations. Engage painters through various initiatives / programs. ### Job Context & Major Challenges Birla White (BW) is White Cement division of UltraTech Cement Limited and is a P&L centre. It commands over 45% of market share in White Cement and 31% in Wall Care Putty. Both the products command impressive premium in pricing over nearest competitors owing to superior quality attributes. During last 10 years Birla White has grown from a single commo…