Digital Marketing Manager at Aditya Birla Group

Digital Marketing Manager We are looking for an experienced WhatsApp Marketing Subject Matter Expert (SME) to lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across Aditya Birla Capital Digital's product portfolio. The role will own the end-to-end WhatsApp communication strategy across Marketing, Utility and Service communications while driving engagement, conversions, compliance and customer experience. ### Experience - 5–8 years of experience in CRM, D2C Marketing, Marketing Automation or Conversational Commerce. - Minimum 5 years of hands-on experie…