Marketing Strategy Program Lead Vice President at Citi

Marketing Strategy Program Lead Vice President The US Consumer Card Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across proprietary, co-brand, private label, and personal loan products across the business. The Customer Marketing (CM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits…