CRM CAMPAIGN JOURNEY DESIGNER at Bank of the Philippine Islands (BPI)

The CRM Campaign Journey Designer is responsible for designing and implementing customer journeys and marketing automations that support customer relationship marketing strategies that align with the bank’s overall marketing objectives. - Core Responsibilities: Collaborate with stakeholders from various business units of the bank in planning, designing, and executing campaigns and customer journey automations that nurture leads, drive engagement, and maximize campaign conversions and revenues Work with existing marketing platforms to ensure efficient execution of campaigns and improve workflow…