Field Program Manager GBD SOM at Aditya Birla Group

Field Program Manager GBD SOM Key Result Area ### Key Responsibilities Lead to Conversion Programme Own the lead-to-booking conversion rate as a programme metric — track city by city, identify where the funnel is leaking, and drive correction through the GBD team and through digital tools where platform gaps are the cause. Define what a healthy conversion funnel looks like at each stage; establish minimum thresholds by city maturity; surface cities consistently below threshold with a root-cause view, not just a number. Work with the Head — Digital Platforms (Consumer & Growth) where CRM,…