Deputy Unit Manager - Digital Platforms & Consumer Technology at Bajaj Finserv
Deputy Unit Manager - Digital Platforms & Consumer Technology
Job Purpose
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.
Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.
Duties and Responsibilities
Key Responsibilities
### Campaign Management (Primary Focus)
- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with…
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